• The report titled "Hooking the Next Generation" reveals how the tobacco and nicotine industry manipulates products, marketing, and policies to captivate the world's youth.

• As concerns mount, particularly with e-cigarette usage surpassing adult rates in various nations, the report underscores the urgent need for protective measures on the occasion of World No Tobacco Day on May 31st.

• The report underscores that globally, an alarming 37 million children aged 13–15 use tobacco, with e-cigarette use among adolescents surpassing that of adults in many countries.

• In the WHO European Region, 20% of 15-year-olds report recent e-cigarette use.

• Despite progress in curbing tobacco, the rise of e-cigarettes poses a new threat.

• Studies show e-cigarette use triples conventional cigarette use, especially among non-smoking youth.

• The marketing of candy-flavored products is a trap for children.

• Urging strong regulations, WHO calls for bans on flavored e-cigarettes, marketing restrictions, and increased public awareness.

• Youth advocates worldwide are resisting industry influence, with organizations like the Thailand Youth Institute and the Campaign for Tobacco-Free Kids leading the charge.

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