Pop culture as a weapon for Antimicrobial Resistance (AMR)
Content Editor: Dr. Sakshi Aggarwal
April 30, 2024 at 2:30:00 PM
AMR, Health Promotion

The caricature, born from a co-design workshop at the Dutch Embassy last November, draws inspiration from Pac-Man and features AMR superheroes combating superbugs in a dynamic battleground, unveiled by Ambassador Marisa Gerards last Thursday.
Antimicrobial resistance(AMR) is one of the top 10 worldwide health challenges of the twenty-first century, according to the World Health Organization.
"AMR, a growing health concern, resulted in over 1.2 million deaths worldwide in 2019 due to antibiotic misuse in healthcare and agriculture, with antibiotic residues detected in the environment, water, and food, complicating treatment for severe infections," highlighted Gerards.
This event is one example of community ownership for health promotion.
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