• The Ministry of Social Justice & Empowerment, Government of India, leads efforts to reduce drug demand through the National Action Plan for Drug Demand Reduction (NAPDDR), providing financial aid to states, NGOs, and hospitals.

• NAPDDR supports various initiatives, including:

1. Integrated Rehabilitation Centers for Addicts (IRCAs),

2. Community-based Peer-led Intervention (CPLI) programs,

3. Outreach and Drop-In Centers (ODICs),

4. Addiction Treatment Facilities (ATFs),

5. District De-Addiction Centers (DDACs).

• Activities include-

1. Geo-tagging facilities for easy access,

2. A toll-free helpline (14446) for counseling and referral purposes, and

3. The development of Navchetna modules for education.

• The Nasha Mukt Bharat Abhiyaan (NMBA), launched in 2020, aims to raise awareness across all districts, targeting educational institutions, vulnerable populations, and service providers.

• Achievements include sensitizing over 10.73 crore people, involving 3.29 lakh educational institutions, and training over 8,000 Master Volunteers (MVs).

• Partnerships with spiritual/social service organizations further support NMBA's goals, with recent initiatives enhancing its impact.

• Outreach efforts, including social media campaigns, a mobile application, and a national online pledge, have successfully relayed the message.

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