• Union Minister of State for Health, Shri Prataprao Jadhav, launched the Tobacco Free Youth Campaign 2.0 alongside virtual Tobacco Cessation Centres.

• The 60-day campaign focuses on:

1. Raising awareness about tobacco dangers, especially in youth and rural areas.

2. Ensuring compliance with Tobacco-Free Educational Institutions (ToFEI) guidelines.

3. Strengthening enforcement of tobacco control laws (COTPA 2003, PECA 2019).

4. Promoting Tobacco-Free Villages for healthier communities.

5. Enhancing social media outreach to inform youth about quitting tobacco.

• The first campaign, launched on May 31, 2023, led to over 142,000 educational institutions and 12,000 villages being declared tobacco-free.

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