On the eve of Gandhi Jayanti, the Prime Minister urged the citizens to volunteer in "Ek Tareek, Ek Ghanta, Ek Saath", a nationwide campaign for cleanliness on 1st October at 10:00 am.

The campaign helps in upholding the spirit of community participation and voluntarism. 

This follows as a part of the ongoing "Swachhata Hi Seva" campaign led by The Department of Agriculture and Farmers Welfare from 15th September - 2nd October 2023. 

The campaign is being promoted strategically in areas like schools, streets, lakes, and places of public gathering, to create awareness about cleanliness.