E-cigarettes are allowed on the open market and aggressively marketed to young people.

88 countries have set no minimum age requirement to buy them and 74 have no regulations at all.

E-cigarettes with nicotine are highly addictive and harmful to health.

They target children through social media influencers, with more than 16,000 flavors, sleek designs, and popular cartoon characters.

Children 13-15 years old are using them at rates higher than adults in all WHO regions.

In the UK and Canada, the rates of use in young users are doubled in comparison to adult users.

Even brief exposure to e-cigarette content increases interest in these products.

E-cigarette users are 3 times more likely to use cigarettes later in life.

They are not recommended as a cessation strategy based on the best available evidence of efficacy, even under a controlled environment.

WHO recommends strengthening the implementation of bans and surveillance in the 34 countries where they are banned.

WHO also recommends strong regulations to reduce their appeal by: