The Central government has directed all States and Union Territories to conduct ground-level surveys to identify gaps and expedite the construction of Individual Household Latrines (IHHLs) to mark World Toilet Day on November 19.

The campaign "Hamara Shauchalay: Hamara Samman" links sanitation with human rights, emphasizing dignity and privacy, especially for women and girls, as a commitment towards attaining and sustaining Open Defecation Free (ODF) status.

The initiative highlights the importance of grassroots workers, NGO partners, and local stakeholders in achieving comprehensive sanitation coverage.

The campaign includes mobile units with educational content and a comic book featuring Chacha Chaudhary to raise sanitation awareness among children.

Under the Swachh Bharat Mission (SBM) Grameen, over 11.73 crore household toilets have been constructed, resulting in more than 5.57 lakh ODF Plus villages.

The urban counterpart, Swachh Bharat Mission-Urban, has facilitated the construction of 63.63 lakh household latrines and over 6.36 lakh community and public toilets.

The WHO reported in 2023 that unsafe water, sanitation, and hygiene are responsible for approximately 1,000 deaths of children under the age of five every day.

Improved sanitation has had a positive economic impact, saving ODF villages an average of ₹50,000 per family annually on healthcare. Improved sanitation could potentially save 1.4 million lives annually.