• India has launched a landmark national campaign, “Nayi Chetna – Pahal Badlaav Ki,” to eliminate gender-based violence.

• This month-long initiative, running from November 25 to December 23, is spearheaded by the Ministries of Women and Child Development and Rural Development, with support from UN Women.

• It coincides with the launch of #AbKoiBahanaNahi, a movement inspired by the global #NoExcuse campaign, emphasizing zero tolerance for violence against women.

• A major milestone of the campaign is the establishment of 227 Gender Resource Centres in 13 states, providing essential services like counseling and legal aid to survivors.

• The initiative employs a “whole-of-government” approach, involving nine ministries, including Health, Education, Home Affairs, and Social Justice, united under the slogan, “Ek Saath, Ek Awaaz, Hinsa Ke Khilaaf” (Together, One Voice Against Violence).

• The campaign aims to raise awareness, empower communities to speak out and enhance local institutions' capacity to combat violence. 

• A film screened during the launch highlighted the need for collective accountability from all sectors, including citizens, to take action against gender violence.

• This initiative, aligned with India's vision of Viksit Bharat (Developed India) by 2047, emphasizes that national development depends on women's safety and empowerment.

• By participating in the global 16 Days of Activism Against Gender-Based Violence, India reinforces its commitment to ensuring women’s safety as a fundamental pillar of national growth and justice.

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